Resources | ZAPHIRA

Leveraging Social Media and Local Influencers for Film Buzz: The Case of Oh Hi in the Philippines

In today’s fast-paced digital landscape, a film’s marketing success often depends on how well it captures audiences before they even...

Aug 133 min read

A modern, vibrant digital illustration showing a group of Filipino online sellers in a marketplace setting, some using advanced AI tools on sleek laptops and tablets (like product optimization dashboards, chatbot interfaces, and analytics graphs), while others work manually with paperwork and basic phones. In the background, a glowing futuristic city skyline representing Southeast Asia’s e-commerce growth, with digital AI icons (brain, gears, circuit patterns) floating in the air. Style: clean vector with semi-realistic shading, bright but professional color palette (blue, orange, and white accents), high detail, 16:9 aspect ratio.

Closing the AI Gap: Why Filipino E-Commerce Sellers Are Falling Behind

Filipino e-commerce sellers are aware of AI’s potential but still trail behind Southeast Asia in adoption, according to Lazada’s latest report. With only 32% actively using AI tools, many face challenges like high costs, limited infrastructure, and resistance to change. Yet, growing awareness, platform support, and targeted training present a clear path to closing the AI gap and boosting competitiveness.

Aug 113 min read

Euri Villegas-Arce of Zaphira Digital Advertising Corporation Speaks at the 2024 National Productivity Conference: How AI Fueled Their Expansion

On October 14, 2024, Euri Villegas-Arce, President of Zaphira Digital Advertising Corporation, stood among industry leaders and...

Oct 22, 20244 min read

Empowering Micro and Small Manufacturing Businesses: The Transformative Impact of DTI's One Town One Product Program on the Philippines' Manufacturing Momentum

In the archipelago of the Philippines, where vibrant local economies thrive amidst diverse landscapes, the Department of Trade and...

Feb 24, 20245 min read

The Digital Epicenter: The Crucial Role of Websites for MSMEs in Crafting Actionable Business Plans

In the fast-paced digital landscape, Micro, Small, and Medium Enterprises (MSMEs) stand at a critical juncture where the presence or...

Feb 18, 20245 min read

Unlocking DIY Success: AppSumo's Role in Empowering MSMEs for Business and Marketing Triumphs

In the dynamic realm of Micro, Small, and Medium Enterprises (MSMEs), the Do-It-Yourself (DIY) ethos is a driving force behind...

Feb 17, 20244 min read

The DIY Dilemma: How MSMEs' Do-It-Yourself Approach May Hurt Business Growth

Micro, Small, and Medium Enterprises (MSMEs) are the heartbeat of economies, often characterized by innovation, agility, and hands-on...

Feb 11, 20243 min read

Unraveling the Dilemma: MSMEs in the Digital Landscape - Successes and Failures

Micro, Small, and Medium Enterprises (MSMEs) have been presented with unprecedented opportunities in the digital era, yet a significant...

Feb 10, 20244 min read

Navigating the Fast Lane: Digital Marketing Agencies and the Acceleration of MSME Success

In the fast-paced realm of Micro, Small, and Medium Enterprises (MSMEs), the journey from product to consumer has undergone a remarkable...

Feb 4, 20243 min read

Unveiling the Digital Landscape: Transforming MSMEs Through Quantifiable Digital Advertising

In the dynamic world of business, Micro, Small, and Medium Enterprises (MSMEs) are navigating an ever-evolving digital landscape,...

Feb 3, 20243 min read

Empowering Economic Resilience: The Potential Capacity of MSMEs as a Safeline in Global Inflation

In the face of rising global inflation, Micro, Small, and Medium Enterprises (MSMEs) emerge as a beacon of economic resilience and...

Jan 27, 20244 min read

Choose the best free social media platform for your business

Social media is an effective marketing tool that can help businesses of all sizes reach new customers and engage more effectively with...

Jul 8, 20224 min read

Understanding Facebook and Instagram Ads for 2022

Facebook and Instagram ads reach more than two billion people. It’s no wonder that over half of Facebook advertisers plan on increasing...

May 7, 20223 min read