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ZAPHIRA Corporation
Leveraging Social Media and Local Influencers for Film Buzz: The Case of Oh Hi in the Philippines
In today’s fast-paced digital landscape, a film’s marketing success often depends on how well it captures audiences before they even...
ZAPHIRA DIGITAL MARKETING SERVICES
Aug 13, 20253 min read
Closing the AI Gap: Why Filipino E-Commerce Sellers Are Falling Behind
Filipino e-commerce sellers are aware of AI’s potential but still trail behind Southeast Asia in adoption, according to Lazada’s latest report. With only 32% actively using AI tools, many face challenges like high costs, limited infrastructure, and resistance to change. Yet, growing awareness, platform support, and targeted training present a clear path to closing the AI gap and boosting competitiveness.
ZAPHIRA DIGITAL MARKETING SERVICES
Aug 11, 20253 min read
Euri Villegas-Arce of Zaphira Digital Advertising Corporation Speaks at the 2024 National Productivity Conference: How AI Fueled Their Expansion
On October 14, 2024, Euri Villegas-Arce, President of Zaphira Digital Advertising Corporation, stood among industry leaders and...
ZAPHIRA DIGITAL MARKETING SERVICES
Oct 22, 20244 min read
Empowering Micro and Small Manufacturing Businesses: The Transformative Impact of DTI's One Town One Product Program on the Philippines' Manufacturing Momentum
In the archipelago of the Philippines, where vibrant local economies thrive amidst diverse landscapes, the Department of Trade and...
ZAPHIRA DIGITAL MARKETING SERVICES
Feb 24, 20245 min read
The Digital Epicenter: The Crucial Role of Websites for MSMEs in Crafting Actionable Business Plans
In the fast-paced digital landscape, Micro, Small, and Medium Enterprises (MSMEs) stand at a critical juncture where the presence or...
ZAPHIRA DIGITAL MARKETING SERVICES
Feb 18, 20245 min read
Unlocking DIY Success: AppSumo's Role in Empowering MSMEs for Business and Marketing Triumphs
In the dynamic realm of Micro, Small, and Medium Enterprises (MSMEs), the Do-It-Yourself (DIY) ethos is a driving force behind...
ZAPHIRA DIGITAL MARKETING SERVICES
Feb 17, 20244 min read
The DIY Dilemma: How MSMEs' Do-It-Yourself Approach May Hurt Business Growth
Micro, Small, and Medium Enterprises (MSMEs) are the heartbeat of economies, often characterized by innovation, agility, and hands-on...
ZAPHIRA DIGITAL MARKETING SERVICES
Feb 11, 20243 min read
Unraveling the Dilemma: MSMEs in the Digital Landscape - Successes and Failures
Micro, Small, and Medium Enterprises (MSMEs) have been presented with unprecedented opportunities in the digital era, yet a significant...
ZAPHIRA DIGITAL MARKETING SERVICES
Feb 10, 20244 min read
Navigating the Fast Lane: Digital Marketing Agencies and the Acceleration of MSME Success
In the fast-paced realm of Micro, Small, and Medium Enterprises (MSMEs), the journey from product to consumer has undergone a remarkable...
ZAPHIRA DIGITAL MARKETING SERVICES
Feb 4, 20243 min read
Unveiling the Digital Landscape: Transforming MSMEs Through Quantifiable Digital Advertising
In the dynamic world of business, Micro, Small, and Medium Enterprises (MSMEs) are navigating an ever-evolving digital landscape,...
ZAPHIRA DIGITAL MARKETING SERVICES
Feb 3, 20243 min read
Empowering Economic Resilience: The Potential Capacity of MSMEs as a Safeline in Global Inflation
In the face of rising global inflation, Micro, Small, and Medium Enterprises (MSMEs) emerge as a beacon of economic resilience and...
ZAPHIRA DIGITAL MARKETING SERVICES
Jan 27, 20244 min read
Choose the best free social media platform for your business
Social media is an effective marketing tool that can help businesses of all sizes reach new customers and engage more effectively with...
John A
Jul 8, 20224 min read
Understanding Facebook and Instagram Ads for 2022
Facebook and Instagram ads reach more than two billion people. It’s no wonder that over half of Facebook advertisers plan on increasing...
John A
May 7, 20223 min read
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