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ZAPHIRA Corporation


Closing the AI Gap: Why Filipino E-Commerce Sellers Are Falling Behind
Filipino e-commerce sellers are aware of AI’s potential but still trail behind Southeast Asia in adoption, according to Lazada’s latest report. With only 32% actively using AI tools, many face challenges like high costs, limited infrastructure, and resistance to change. Yet, growing awareness, platform support, and targeted training present a clear path to closing the AI gap and boosting competitiveness.
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Aug 113 min read
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Unveiling the Digital Landscape: Transforming MSMEs Through Quantifiable Digital Advertising
In the dynamic world of business, Micro, Small, and Medium Enterprises (MSMEs) are navigating an ever-evolving digital landscape,...
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Feb 3, 20243 min read
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Understanding Facebook and Instagram Ads for 2022
Facebook and Instagram ads reach more than two billion people. It’s no wonder that over half of Facebook advertisers plan on increasing...
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May 7, 20223 min read
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