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ZAPHIRA Corporation


Closing the AI Gap: Why Filipino E-Commerce Sellers Are Falling Behind
Filipino e-commerce sellers are aware of AI’s potential but still trail behind Southeast Asia in adoption, according to Lazada’s latest report. With only 32% actively using AI tools, many face challenges like high costs, limited infrastructure, and resistance to change. Yet, growing awareness, platform support, and targeted training present a clear path to closing the AI gap and boosting competitiveness.


Unveiling the Digital Landscape: Transforming MSMEs Through Quantifiable Digital Advertising
In the dynamic world of business, Micro, Small, and Medium Enterprises (MSMEs) are navigating an ever-evolving digital landscape,...


Understanding Facebook and Instagram Ads for 2022
Facebook and Instagram ads reach more than two billion people. It’s no wonder that over half of Facebook advertisers plan on increasing...
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