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ZAPHIRA Corporation
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Join date: May 3, 2022
Posts (11)
Aug 12, 2025 ∙ 3 min
Leveraging Social Media and Local Influencers for Film Buzz: The Case of Oh Hi in the Philippines
In today’s fast-paced digital landscape, a film’s marketing success often depends on how well it captures audiences before they even...
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Aug 11, 2025 ∙ 3 min
Closing the AI Gap: Why Filipino E-Commerce Sellers Are Falling Behind
Filipino e-commerce sellers are aware of AI’s potential but still trail behind Southeast Asia in adoption, according to Lazada’s latest report. With only 32% actively using AI tools, many face challenges like high costs, limited infrastructure, and resistance to change. Yet, growing awareness, platform support, and targeted training present a clear path to closing the AI gap and boosting competitiveness.
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Oct 22, 2024 ∙ 4 min
Euri Villegas-Arce of Zaphira Digital Advertising Corporation Speaks at the 2024 National Productivity Conference: How AI Fueled Their Expansion
On October 14, 2024, Euri Villegas-Arce, President of Zaphira Digital Advertising Corporation, stood among industry leaders and...
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